Brand and packaging design of the labels of Enoteca del Museo

The project started as a restyling of a line of wine labels. The client decided to not maintain a part of the present graphical identity and therefore the job begins with a new graphic design. The idea behind this project developed around three wine drops of wine that will mark the bottles. After various verifications we decided to adopt a modern and synthetic graphical treatment which interprets the drops in a nearly abstract way that still remains very identifiable.

The logo lives with a well readable “sans serif” font. A clean typeface contributes to maintain a good sobriety of the logo/symbol composition. The system has been designed to be scaleable to support the new applications. On the front, the drops increase covering in wider way the image of the products. Instead, on the back, the composition remains in the original dimensions. The line includes 5 items which are distinguished by their 5 color tonalities: Rosa, Rossa, Verde, Gialla e Nera (pink, red, green, yellow and black). The project was realised with Adobe Illustrator and was printed in digital quadrichromy.