{"id":1348,"date":"2014-09-15T18:45:00","date_gmt":"2014-09-15T16:45:00","guid":{"rendered":"http:\/\/www.tonitraglia.com\/WP\/?page_id=1348"},"modified":"2020-11-21T16:24:40","modified_gmt":"2020-11-21T15:24:40","slug":"brand-e-packaging-design-praline-italiano","status":"publish","type":"page","link":"https:\/\/www.tonitraglia.com\/WP\/brand-e-packaging-design-praline-italiano\/","title":{"rendered":"Brand e packaging design Pralin\u00e9 Italiano"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"610\" src=\"https:\/\/www.tonitraglia.com\/WP\/wp-content\/uploads\/2018\/04\/WP_pralineItaliano2.jpg\" alt=\"scatola praline Icam\" class=\"wp-image-2812\" srcset=\"https:\/\/www.tonitraglia.com\/WP\/wp-content\/uploads\/2018\/04\/WP_pralineItaliano2.jpg 610w, https:\/\/www.tonitraglia.com\/WP\/wp-content\/uploads\/2018\/04\/WP_pralineItaliano2-150x150.jpg 150w, https:\/\/www.tonitraglia.com\/WP\/wp-content\/uploads\/2018\/04\/WP_pralineItaliano2-300x300.jpg 300w, https:\/\/www.tonitraglia.com\/WP\/wp-content\/uploads\/2018\/04\/WP_pralineItaliano2-100x100.jpg 100w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019italianit\u00e0 come tema per vestire questa nuova gamma di <a href=\"https:\/\/www.icamcioccolato.com\/en\">prodotti Icam<\/a> indirizzati soprattutto verso i mercati esteri. Lo studio di questo brand e packaging design Pralin\u00e9 Italiano ha comportato la progettazione di un corporate identity da applicare su una gamma articolata di diverse tipologie di prodotti e di supporti di comunicazione. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un&#8217;Italia dal gusto moderno<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Italia dei sapori che recupera il suo patrimonio culturale, sociale e ambientale e lo riversa visivamente come testimonianza dell\u2019originalit\u00e0 di questi cioccolatini. Non si \u00e8 voluto percorrere delle vie stereotipate per simboleggiare l\u2019Italianit\u00e0: niente Colosseo, Torre di Pisa o Rialto dunque, ma piuttosto un\u2019attitudine moderna, molto vissuta e apprezzata come quella della pausa caff\u00e8 al bar.<\/p>\n\n\nngg_shortcode_0_placeholder\n\n\n\n<h2 class=\"wp-block-heading\">Un&#8217;impostazione elegante e caratteristica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un&#8217;impostazione sobria, elegante ma molto caratteristico permette di sostituirsi al ruolo identificativo della marca. In effetti su questa gamma non vive soltanto un\u2019unica definizione di marca, ma ogni tipologia di cioccolatini assume un nome specifico. \u201cCaff\u00e8 Italiano\u201d pu\u00f2 dunque diventare \u201cPralin\u00e9 Italiano\u201d o \u201cGiardino Italiano\u201d. Ogni definizione mantiene, per\u00f2, le stesse caratteristiche visive di supporto alla brand identity. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impianto tipografico versatile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il sistema grafico-tipografico all\u2019interno del riquadro nero, invece, non cambia mai e funge da codice univoco e marchiativo della gamma. In effetti la versatilit\u00e0 di questa impostazione permette di differenziare un\u2019estensione futura della gamma con nomi di linea diversi che si sostituiranno a \u201cCaff\u00e9 Italiano\u201d, aggiungendo la rappresentazione dei rispettivi cioccolatini. Le immagini di questi prodotti si inseriranno coerentemente secondo il predisposto allineamento studiato nel riquadro nero. Insomma questo brand e packaging design Pralin\u00e9 Italiano si presenta come un attraente e moderno ambasciatore del gusto italiano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tonitraglia.com\/corporate.html\" target=\"_blank\" rel=\"noreferrer noopener\">Collegandovi al sito internet<\/a> potrete vedere altri progetti di brand identity. Buona visione!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019italianit\u00e0 come tema per vestire questa nuova gamma di prodotti Icam indirizzati soprattutto verso i mercati esteri. Lo studio di questo brand e packaging design Pralin\u00e9 Italiano ha comportato la progettazione di un corporate identity da applicare su una gamma &hellip; <a href=\"https:\/\/www.tonitraglia.com\/WP\/brand-e-packaging-design-praline-italiano\/\">Continua a leggere<span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-1348","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand e packaging design Pralin\u00e9 Italiano - Blog di Toni Traglia Graphic Design<\/title>\n<meta name=\"description\" content=\"Brand e packaging design Pralin\u00e9 Italiano per una gamma di cioccolatini dal design raffinato e moderno icone del buon gusto italico\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tonitraglia.com\/WP\/brand-e-packaging-design-praline-italiano\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand e packaging design Pralin\u00e9 Italiano - 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